TRIVETOLOGY
Collecting, cleaning, displaying, researching, and appreciating TRIVETS and related go-withs!
N. Y. Evening Post horseshoe
Recently I purchased an interesting horseshoe-shaped casting on eBay. Although listed as “Rare Cast Iron Trivet for SATURDAY EVENING POST ” (a magazine), it actually advertised the N. Y. EVENING POST (a newspaper). An Internet search revealed only one other example, on Worthpoint.
Details
● Cast iron, measuring 6 1/4″ x 4 3/4″ x 5/8″ with a weight of 15.4 ounces.
● Black enameled finish with faded gold accents to the lettering.
● The flat front is unsigned. Cast through the ends.
● On the 3 cleated reverse: READ THE N.Y. EVENING POST ALWAYS DEPENDABLE
Timeline
Alexander Hamilton was an American military officer, statesman, and one of the seven Founding Fathers. He served President George Washington as the first Secretary of the Treasury from 1789 to 1795. Six years later he founded the New-York Evening Post newspaper, whose title has evolved over the years.
1801 to 1832: New-York Evening Post
1832 to 1920: The Evening Post
1920 to 1934: New York Evening Post
1934 to the present: New York Post
Thoughts
This horseshoe bears the title of the newspaper from 1920 to 1934 and likely dates to that era.
Since it appears to be scarce, I doubt this horseshoe was an advertising giveaway. More likely it was produced in smaller quantities and distributed to newsstands, possibly for use as a paperweight to weigh down newspapers.
It sits level on the 3 cleats and so, like a horseshoe plaque trivet, could have served the dual purpose of sad iron stand or trivet.
★ Have you seen this advertising horseshoe before or have one in your collection? If so, please leave a Comment below.
Learn more about the New York Evening Post
● Scroll through the first page of the January 10, 1921 issue HERE.
● Full details archived at NYS Historic Newspapers.
One comment on “N. Y. Evening Post horseshoe”
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This is a wonderful newspaper newsstand paperweight advertising piece.
I collect newspaper newsstand paperweights, usually made of cast iron and bearing the name of the publication–sometimes with a slogan. Busy city newsstands would use the weights to keep the wind from blowing papers around and the weights would also serve as a visual advertisement to newspaper buyers reaching for the day’s paper.
You are likely correct that this trivet was not used as a place to rest a hot iron, but instead rested on top of newspapers to promote the NY Evening Post. I have not seen this example (and thanks for posting the the link to the other example you found on Worthpoint). I am positive that your example is an example of newspaper newsstand paperweight advertising.
I have seen two other examples of horseshoe-shaped newsstand paperweights.
One, which I own, is from the Chicago Tribune, which has lettering that reads: “The World’s Greatest Newspaper” around the rim of the shoe and the words “The Tribune” in the middle.
The other example is from, I believe, the Cleveland News, which reads “Ask For…Always First” around the rim of the shoe and the name “The News” in the center. This particular example is from the Spiller Collection of newspaper/newsstand paperweights which is in the New York State Museum.
Mortimer Spiller was a NYC advertising man who invented the modern day version of newsstand paperweights. (Think iconic magazines such as Time and Life as well as a famous newsstand advertising campaign for Buick cars- “Buick is Big News”- reads the newsstand paperweight promotion made of cast iron). His son, Harley Spiller, put his collection together along with some of his own that he collected over the years and donated them to the New York State Museum. It’s worth a trip to Albany, NY, to see the Spiller Collection of newspaper/newsstand paperweights and to see their newsstand memorabilia.
What a great blog site you have created here at Trivetology. I am so glad to have found this site, it’s wonderful. Thank you, Sam Singer